I’m a New York City-based Physician Assistant, founder of Lose Weight, Find Yourself® and Fit Guy, LLC. An all-around genuinely nice guy and a true empath, I’m on a mission to help others overcome their personal obstacles. About 20 years ago, I tipped the scales at just over 300 pounds. In addition to achieving my astonishing weight-loss success, I became an obesity medicine specialist, as well as a nutrition and fitness expert. 

A brief history…

My weight loss journey started at a local YMCA; which prompted an offer to be a weight-loss counselor, wellness instructor, and group fitness instructor. This allowed me to serve as an inspiration not only to countless others fighting their own wars with obesity, but also to lovers of exercise in general. As remarkable as my story became to many, it was merely the beginning of a wondrous journey to self-acceptance and further revelation for me.

I partnered with the Central Florida YMCA and launched a promotional weight loss campaign, starring me – Bobby Hold! It was clear I was finding my true calling.

Prior to moving to New York City, I obtained my Bachelor of Science in Sports & Fitness from University of Central Florida. I continued my education at Pace University, and New York Institute of Technology, pursuing a Master of Medical Science in Physician Assistant Studies.

With a wealth of experience treating patients with a wide array of ailments, including diabetes, hypertension, hyperlipidemia, and insulin resistance—diseases typically found in individuals battling obesity—I was armed with both the professional expertise and practical experience to launch my weight-loss brand, Lose Weight, Find Yourself®. With my powerfully resonant motto, “lose weight, find yourself,” I’m poised to make an impact on an industry that often prescribes band-aid fixes (such as fad diets) for wounds requiring a more intense healing process.

I’m keenly aware, through research and empirical evidence, that my personal story resonates with, and positively affects people of all walks of life. I know that if I was using food to cope, then there are so many others who are doing the same. It’s a freeing and highly transformative experience to let the beautiful person that has been hidden under a veil of shame and fat come out. Although I have a personal connection to members of the LGBTQIA+ community, my mission embraces anyone seeking positive change in their life, regardless of weight, gender, race, level of education, or sexual orientation.

Fit Guy, LLC, and Lose Weight, Find Yourself®, are headquartered in New York City. I offer health coaching sessions, grocery store consultations, and educational talks. In addition, I currently treat patients at NYU Langone Medical Center’s Weight Management Program.

There are not many experts out there like me who can say, ‘I’ve done this too; I understand the struggle, the pain, and this is the story of how I got through it.’

It’s time to face yourself, and face your fat…are you ready?